Overview
AudioGO is a SaaS platform in the audio advertising industry, offering an intuitive, accessible and powerful tool for businesses of all sizes to create and manage their audio advertising campaigns. The platform is designed to democratize audio advertising, making it as simple as booking a social media ad.
Context
While I was a Lead Senior Product Designer at AdsWizz, before it was acquired by Pandora and SXM, I had the opportunity to help create a new product called AudioGO.
Trust the process
What?
AudioGO is a self-serve audio advertising platform that enables businesses to create and run ads across major streaming services. It aggregates premium inventory from various audio publishers into a single, easy-to-use platform.
Why?
The platform addresses the need for an accessible, effective advertising solution that lets smaller businesses and those new to audio advertising step into the digital audio space. It caters to the demand for targeted, local advertising without high minimum spends.
Where?
AudioGO is a web-based application, so users can reach it through a browser on any internet-connected device. Campaigns are easy to access and manage without downloading or installing any software.
How?
Companies can start campaigns in minutes, targeting by location, time of day, age, gender and music genre. For those without an audio ad, AudioGO offers production services to create one. This makes it simple for smaller advertisers to reach specific audiences in targeted local areas, and makes audio advertising scalable and accessible.
Execution
Dashboard overview
The dashboard gives a comprehensive view of each campaign's performance. Users see a list of their campaigns with status (running, ending soon, completed), budget spend progress, total impressions, reach and listen-through rate (LTR).
The design prioritizes simplicity and clarity, so users can quickly assess the effectiveness of their ad spend and the engagement of their audio campaigns.
The "New campaign" button is prominently placed for quick access, reflecting the platform's focus on making new campaigns easy to launch.
Campaign creation flow
The campaign setup is where users define their target audience and choose an objective such as awareness, site visits or app installs. They also pick the type of audio content, like music streaming or podcasts, and can partner with large networks for broader distribution.
You don't have an audio creative? No worries
AudioGO simplifies audio ad creation with a streamlined workflow where users can request a high-quality audio creative without the usual cost and complexity.
With both human-recorded and AI-generated voiceovers, users can produce compelling audio that resonates with their audience, balancing quality with convenience and affordability. Even small advertisers can harness professional audio advertising.
